Marketing

[Nicole]

Discussion about KD's marketing initiatives should go here.

 

[Nicole]

Chef Paul contacted us yesterday to let us know about some upcoming media events.

Some exciting news, we are having FOX and CBS local news coming in this Tuesday to do a story with me and cover the food we are doing for the food and wine fest then the following week I am going up to FOX DC news for a live cooking segment for the park and then back down here for ABC Channel 8 news Richmond to cook live on there.

We'd love to hear about any of these segments, if anyone sees them.

 

[Zimmy]

Just for the record. I think KD has been knocking it out of the park for the past 2 seasons. Their marketing is excellent.

 

[Mushroom]

I'm currently staying in Williamsburg for spring break and I'm amazed at how much advertising there is for Kings Dominion up here. I actually think I have seen more marketing for KD than I have BGW.

Can anyone who is familiar with the area tell me if this has always been the case?

 

[Username]

I don't pay a lot of attention to the tourism marketing (it all blends together after awhile...)but KD promoting themselves around here isn't too new. Basically there is the assumption that if you are already here, you probably know that BG exists but you may not know that another theme park is only an hour away.

 

[TrevorBondi]

Has anyone else seen the commercial for KDs 40th celebration? Its a very well done commercial with a dad being excited for his kid to be tall enough to ride a roller coaster. Then the kid is grown up excited for his son to ride the same roller coaster when he's tall enough. It end with "Kings Dominion, celebrating 40 years of family fun", or something like that. Its an awesome ad and I can't seem to find it anywhere.