HAs there been any indication why they are moving away from the Dale branding? Do they have to pay for that IP?
When she cut DEJr out of DEI because he wanted ownership the writing was on the wall. Heck in 2019 she made an entire minor league baseball team rebrand because she decided to not let them be called “Intimidators” anymore - and they were in Dales home town. Wouldn’t let Kerry use his own last name on a house model.For what it maybe worth a Nascar related podcasts that is usually has good NASCAR info has said that the retheme came about after talks between Teresa/DEI and CF fell apart early THIS year and not part of a a pre-planned move. They also said that several organizations that have IP right deals with Teresa and DEI seem to be having a hard time coming to terms recently. Choosing not to link to it cause some of the language used and manner its used.
No he trade marked it when he was alive. No way especially after years of branding it to him as the Intimidator do you get away with that. Also you are talking about a Woman that only a few years ago took Kerry Earnhardt and his wife all the way to the Supreme Court in a fight over if he could use his legal last name on a business. So yes she would definitely fight such a moveIsn’t Intimidator a generic enough name that they could’ve just removed all Earnhardt references and kept it as Intimidator?
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