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Apr 9, 2013
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Much has been said about the financial health of the park(s), so beggin' your pardon, allow me to take another page out of Disneyland's playbook, since it works for them quite well.

Introduce "sponsorships" for attractions/rides.
The closest that I can see that BGW has for this is a small tucked away display of riding lawnmowers near Pompeii. Why stop there? Verbolten, sponsored by Mobil 1....etc etc.

If it's a better ride experience you want, as well as keeping the bean counters happy w/stockholders, then START DOING THIS!! I honestly wouldn't mind this so long as it improves the overall financial health of the park and keeps them from raising prices by a factor of 3 every year.
 
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b.mac

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RE: Concepts Think Tank

tursiops said:
Nothing will kill that "olde country" charm faster than this. It's a great money making idea, but I'm not thrilled with turning the park into a Nascar car.

The park doesn't have to turn into a walking billboard like Six Flags has done. Sponsorships don't mean a company's name is plastered in every possible space. This is as far as BGW needs to go and it won't actually ruin the ambiance of the park:
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Jun 6, 2013
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RE: Concepts Think Tank

True if they stop there it's not too in your face, but to me the park is supposed to be an escape from reality. Which for me includes an escape from being inundated with ads.
 

b.mac

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RE: Concepts Think Tank

tursiops said:
True if they stop there it's not too in your face, but to me the park is supposed to be an escape from reality. Which for me includes an escape from being inundated with ads.

Disney pulls that off much better than most people think. For example at EPCOT alone, Spaceship Earth is sponsored by Siemens, Innoventions was sponsored by Exxon Mobil, Mission Space is sponsored by Hewlett-Packard, General Motors sponsors Test Track, Nestle used to sponsor The Land. The subtlety of their advertising is enough for you to still be immersed in their themeing (in a sense "escape") and not be overwhelmed by corporate vouching for your attention.
 

Zachary

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RE: Concepts Think Tank

b.mac said:
Disney pulls that off much better than most people think. For example at EPCOT alone, Spaceship Earth is sponsored by Siemens, Innoventions was sponsored by Exxon Mobil, Mission Space is sponsored by Hewlett-Packard, General Motors sponsors Test Track, Nestle used to sponsor The Land. The subtlety of their advertising is enough for you to still be immersed in their themeing (in a sense "escape") and not be overwhelmed by corporate vouching for your attention.

This sounds great, but I doubt there's any way Busch Gardens Williamsburg has the influence to keep the brand integration that minor while still turning a profit that makes the sponsorship worth it.
 

b.mac

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RE: Concepts Think Tank

Zachary said:
This sounds great, but I doubt there's any way Busch Gardens Williamsburg has the influence to keep the brand integration that minor while still turning a profit that makes the sponsorship worth it.

I agree with you on this part, sponsors are extremely nasty when it comes to public showcasing. If they don't feel that their money is getting enough publicity they either try and sever the contract or increase their presence. It's basically what happened between Six Flags and their buddies Stride and Kia, who have brought us these masterpieces:

5q2003q12686r12ace1hno.jpg

IMG_3476.jpg
 
Apr 9, 2013
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RE: Concepts Think Tank

One solid argument for a Disneyland-type attraction sponsorship business model.

It has worked for them since 1955. If they're still doing it today, that must mean it WORKS. The whole thing w/Stride & Kia (actually the KIA one doesn't look all that bad, to be honest. Wouldn't keep me from riding the ride...)

No Disney property has closed down. Can't say the same for Six Flags. There's been a TON of closures on their part.

IF it's done right (meaning, do it the way Disney does it) then it WILL work. And unlike their patent on the FastPass system, Disney has no patent on this particular method of bringing in extra revenue. Blackstone would be wise to look at this.

Zach, should this topic get it's own thread? Seems there's enough interest to really discuss this further.
 

b.mac

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[split] Concepts Think Tank

IndyRacingNut said:
One solid argument for a Disneyland-type attraction sponsorship business model.

It has worked for them since 1955. If they're still doing it today, that must mean it WORKS. The whole thing w/Stride & Kia (actually the KIA one doesn't look all that bad, to be honest. Wouldn't keep me from riding the ride...)

I'd like to post a full picture of the train but the only picture I could find was taken with a brick, and it looksmore like a blur than a coaster train. Take it from me you'd want to beat that train with a sledgehammer when you see the full thing, it's absolutely vomit worthy.

No Disney property has closed down. Can't say the same for Six Flags. There's been a TON of closures on their part.

Fair note. I am not arguing for Six Flags on this, just laying down the facts so that we all really understand what goes down. Only one park has officially been "closed" by Six Flags without extenuating circumstances, and that is Six Flags Astroworld.

Six Flags New Orleans was heavily damaged by Katrina, completely flooded actually. Six Flags decided it would be a better move to abandon the park instead of refurbishing it and getting it back to operating condition. Also don't forget that Six Flags leased the property, and it wasn't cheap whatsoever. The hurricane gave Six Flags an escape clause to drop the lease and cut their losses in the easiest way possible. The park was a wash out bar a few rides they salvaged, and they had to fight New Orleans for 2 full years just to get a B&M Invert and a Vekoma family coaster out of there.

Six Flags Kentucky Kingdom was also a nightmare when its lease went up, and talks for renewal came up. The Kentucky State Fair Board wanted to raise the costs for leasing the property, and Six Flags decided it wasn't worth the investment and packed up rides and left. The reason why this isn't an official closure is because Six Flags wasn't operating the park at a loss, the KSFB basically drove them out of their own park. We have I think three threads in the other parks forum about Kentucky Kingdom, and it's been brought up a few times just how hard it is to work with the KSFB when the Koch's of Holiday World back out of a deal, and the guy who was willing to use his own money to revive the park was denied.

Six Flags Ohio was meant as a competitor to Cedar Point, and it didn't work out well. They escaped by selling the park to Cedar Fair (the same company who owns Cedar Point), and sticking them with what to do with it. Cedar Fair ultimately "closed" Geauga Lake, but it still operates as a standalone water park under the Cedar Fair banner.

Astroworld had similar circumstances to its closing like Kentucky Kingdom did, but Six Flags decided before that it'd be better to shut down the park and leave due to the upcoming lease renewal and the extremely high cost of staying there. They knew keeping Astroworld open wouldn't of been a good idea, so they let the park slowly whither until the lease went up in 2005. Now it's officially an overflow lot for the Reliant Stadium.

IF it's done right (meaning, do it the way Disney does it) then it WILL work. And unlike their patent on the FastPass system, Disney has no patent on this particular method of bringing in extra revenue. Blackstone would be wise to look at this.

Blackstone would be wiser to actually ask Disney how they manage to keep sponsors interested, and how to make sure they build a relationship worthy of making the sponsors invest with the park. A good chunk of Disney's sponsorships actually made Disneyland, and were set in stone before the park even opened. What Blackstone would be doing is trying to recruit sponsors in order to invest in the park, instead of actually building one from complete scratch.
 
Apr 9, 2013
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^^ That actually looks pretty good! It blends right in w/the ride's theme. The souvenir shop could sell some of their products too, to make the sponsor happy!
 
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Feb 6, 2013
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Hell, they already sell name brand surfing threads in Festa


I bet even Nora would buy a NorthFace zip up with the Alpengeist logo embroidered on it
 
Aug 25, 2012
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^They do that with Puma, they could put a sponsor sign up like: Germany brought to you by Puma. :p
 
Apr 9, 2013
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England should sell Manchester United merchandise....Really, there isn't any other team that matters from that country anyways. ;P
 
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