Late Nights: A Busch Gardens Encore 2014
A PR Concept
So with Illuminights on it's way to the ER trying to survive with little to no hope here is my concept of a summer event for Busch Gardens.
Main Event Theme
As we see with this years Illuminights, the park was aiming for a more garden themed event. While it makes perfect sense to try and support your new brand, the way they did it was quite embarrassing to say the least. I think if the park needs to focus on park mascots for this event.
Typically, I'd stray away from any parks using mascot but I think mascots could work well to enhance the European feel. In general, I think this summer event should be about street shows and performers with fireworks and concerts. But I think it should not be every night in the summer.
When?
Every Friday, Saturday, and Sunday starting at 7:00PM to 11:00PM
What?
Street shows in the villages of England, Ireland, France, Germany, and Italy featuring a park mascot, shows starting at 7:30PM and going every 30 minutes until the fireworks at 10:30PM.
Street actors roam the pathways consistently from 7:00PM to 10:30PM, some jugglers, some flame eaters, some stilt walkers, and others. Of course these actors rotate in and out on a loose schedule.
Concerts every day of the weekend starting at 7:00PM and ending at around or about 10:00PM.
Fireworks every day of the weekend starting at 10:30PM
What do you think?
ALSO, the park could sell tickets just for this event, pay half the regular price for admission and play from 7:00PM to 11:00PM?
The main reasoning for so much going on is for it to appear to be a large event on the scale of HoS and CT, as well as it makes it impossible for one person to do the entire event in just one night! You have to keep coming back for more and more!
