For me one of the most frustrating aspect of the event was the poor communication. For example, I called yesterday morning, so we knew we could Stay & Scream, but there were contradictory rumors online and no official announcements prior to the event. So, we were there when some mazes opened at 5:15, but a lot of people didn’t arrive until the 6:30 start time.
And then there is the merch. Uni has never seemed to understand what souvenirs people will really want, and both the Tribute store and the merchandise around the park perplexed me last night. The store lacked the usual detailed sets and design and was mostly stocked with t-shirts. As usual, the focus seemed to be almost entirely on the movie IPs. This frustrates me every year. There have been so many original IP houses that I have loved and I can rarely find anything themed to them.
I found a few kiosks with more interesting merch (like the one near Mel’s Die-In), but even at those they missed some obvious opportunities. For example, the staff at Mel’s were wearing event-specific aprons. Why weren’t those for sale? Similarly, the Cat Lady scare zone is built around a children’s book. It is online and shown on the path. So, why aren’t they selling the book? They must know from last year’s Earl the Squirrel book debacle that there is a market for it.
I haven’t investigated the Dead Coconut Club merch yet this year, but if past is prologue there will be one (hard to find) shirt and nothing else.
Seperately, I agree with everything
@Zachary said. They clearly oversold the event and the experience wasn’t worth the money. We just didn’t get any advantages from the limited capacity. The lines were long. We didn’t get our own “space” in the houses. Even at the show where the theater was only half full, they decided to cram everyone in like sardines.
One thing I did like about the experience was that the lines were almost nonexistent in the restaurants and the free food was surprisingly good.
And to be clear, I enjoyed the houses and the event. It just wasn’t a dramatically better experience than when we have gone early in the season with Express.