Former SeaWorld, Busch Gardens passholder sues over renewal issue
SeaWorld Parks & Entertainment was so close to getting out of 2014 without any more financial or political headaches. But alas, now this: A former annual passholder at SeaWorld Orlando and Busch Gardens who says that his pass was renewed without his permission has filed a lawsuit against the company.
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Claiming that SeaWorld Parks & Entertainment continued to charge his credit card about $35 per month beyond his one-year commitment, Jason Herman of Kenneth City seeks $5 million on behalf of himself and other annual passholders "similarly situated."
According to the complaint filed last week in federal court in Tampa, Herman purchased an "EZPay Adult" ticket in March 2013, with 11 months of $35.40 payments to follow. After he paid that pass off by February 2014, his card kept being charged.
The suit, filed by the Tampa firm of Disparti, Fowkes & Hasanbasic, states that a SeaWorld Parks & Entertainment employee told Herman that "the terms of the contract he agreed to … included an automatic renewal and that his credit card was charged because he did not ask … to terminate his pass." A request for a refund was refused.
The dispute ultimately comes down to a line in the retail installment contract agreement: "Except for any passes paid in less than 12 months, this contract will renew automatically on a month-to-month basis following the payment period until I terminate it." In the suit, Herman attached a receipt saying he completed the annual pass payment by February 2014 — that is, in less than 12 months.
The question could be, per the language in the agreement, whether he still needed to express a desire to terminate.
The lawsuit claims that people with similar problems to Herman's are in the "thousands."
There is recent precedent for such a case, including a multimillion-dollar settlement with Sirius XM Radio, which agreed to pay consumers across 45 states and the District of Columbia who had, among other problems, difficulty canceling contracts.
A representative from SeaWorld Parks & Entertainment, which owns Busch Gardens, said he was "unable to provide comment on pending litigation."
It has been a trouble-laden year for the owner of 11 theme parks in the U.S.: Shares in the publicly traded SeaWorld Parks & Entertainment lost 50 percent of their value in the past year — more than $1.4 billion in market value.
That's partially a result of negative publicity generated by the 2013 film Blackfish, which linked the death of SeaWorld Orlando trainer Dawn Brancheau, killed during a live show with a male orca named Tilikum, to the much-debated effects of captive environments on killer whales.
It also didn't help that the Falcon's Fury thrill ride at Tampa's Busch Gardens suffered severe delays due to operational issues. Despite a massive ad campaign launched several months before — aimed at drawing a summer crowd — the drop tower didn't started plummeting guests 335 feet straight down until this fall.
Contact Sean Daly at sdaly@tampabay.com. Follow @seandalypoplife.
Source:
http://www.tampabay.com/news/business/tourism/former-seaworld-busch-gardens-passholder-sues-over-renewal-issue/2209716
SeaWorld Parks & Entertainment was so close to getting out of 2014 without any more financial or political headaches. But alas, now this: A former annual passholder at SeaWorld Orlando and Busch Gardens who says that his pass was renewed without his permission has filed a lawsuit against the company.
Related News/Archive
Claiming that SeaWorld Parks & Entertainment continued to charge his credit card about $35 per month beyond his one-year commitment, Jason Herman of Kenneth City seeks $5 million on behalf of himself and other annual passholders "similarly situated."
According to the complaint filed last week in federal court in Tampa, Herman purchased an "EZPay Adult" ticket in March 2013, with 11 months of $35.40 payments to follow. After he paid that pass off by February 2014, his card kept being charged.
The suit, filed by the Tampa firm of Disparti, Fowkes & Hasanbasic, states that a SeaWorld Parks & Entertainment employee told Herman that "the terms of the contract he agreed to … included an automatic renewal and that his credit card was charged because he did not ask … to terminate his pass." A request for a refund was refused.
The dispute ultimately comes down to a line in the retail installment contract agreement: "Except for any passes paid in less than 12 months, this contract will renew automatically on a month-to-month basis following the payment period until I terminate it." In the suit, Herman attached a receipt saying he completed the annual pass payment by February 2014 — that is, in less than 12 months.
The question could be, per the language in the agreement, whether he still needed to express a desire to terminate.
The lawsuit claims that people with similar problems to Herman's are in the "thousands."
There is recent precedent for such a case, including a multimillion-dollar settlement with Sirius XM Radio, which agreed to pay consumers across 45 states and the District of Columbia who had, among other problems, difficulty canceling contracts.
A representative from SeaWorld Parks & Entertainment, which owns Busch Gardens, said he was "unable to provide comment on pending litigation."
It has been a trouble-laden year for the owner of 11 theme parks in the U.S.: Shares in the publicly traded SeaWorld Parks & Entertainment lost 50 percent of their value in the past year — more than $1.4 billion in market value.
That's partially a result of negative publicity generated by the 2013 film Blackfish, which linked the death of SeaWorld Orlando trainer Dawn Brancheau, killed during a live show with a male orca named Tilikum, to the much-debated effects of captive environments on killer whales.
It also didn't help that the Falcon's Fury thrill ride at Tampa's Busch Gardens suffered severe delays due to operational issues. Despite a massive ad campaign launched several months before — aimed at drawing a summer crowd — the drop tower didn't started plummeting guests 335 feet straight down until this fall.
Contact Sean Daly at sdaly@tampabay.com. Follow @seandalypoplife.
Source:
http://www.tampabay.com/news/business/tourism/former-seaworld-busch-gardens-passholder-sues-over-renewal-issue/2209716