Dr. Julius Money Ed.D said:And before you say that they must be making more this way than the old way, I'd caution that we all know their internal metrics are flawed as they can't get people o take surveys and it's very easy to conflate correlation with causation without supporting info. People may spend more in the park now than before, but that could be unrelated to ticket prices.
Here's where I get confused.
A traditional 1-Park, 1 Year Pass to BGW is $120. With that you get free parking and 10% off in park purchases, IIRC. I haven't been this season but I think parking is $10. I know I shouldn't limit the scope like this, but let's say everyone sets a budget of $30 of in park spending per visit regardless of the Summer Fun Pass or 1 Year Season Pass.
If a Summer Pass Member and Fun Pass Member drive to the park and park there the same number of times, and spend the same hypothetical budget of $20, by the fourth visit it would have been cheaper for the Annual Passholder than the Fun Passholder to do the exact same things at Busch Gardens, not including the fact Summer Fun Cards don't let you into HOS or give you CT admission.
I don't know if they are actually losing money this way. I do think the Summer Fun Card is a borderline nebulous pass that adds to the already complex ticketing options for BGW, WCUSA, BGW/WCUSA 7 day, 14 day, 1 and 2 year options, the +Colonial Williamsburg Option, Vacation Packages, dozens of "extras" that can be added or subtracted, and the Platinum Pass.
I mean, with Cedar Fair, I give them credit for "1 day ticket" "Season Pass" and "Cedar Fair Platinum (all parks) Pass" levels that are pretty clear cut.