You are over thinking it, yes businesses can take advantage of this and can basically write their own reviews and lie to consumers, which is obviously bad and wrong but it is just something you need to think about when reading any review of any product, service, or experience.
I don't think they should lie to consumers, and I do believe disclosing the complimentary things points out the fact their ideas may be different because they didn't have to pay for it. What I said is, that is goal of social media, to be social with your consumers and look good. That is the goal, how you achieve that goal should be done through honestly improving and displaying your product and making the product as most ideal as possible for the consumer and advertising it in such a way that keeps the goal and how to achieve that goal properly in mind.
EDIT:
I end my discussion here so that I can limit my daily posts. I do not wish to clog up with site with my posts, so I will continue my posting tomorrow starting at midnight.
I don't think they should lie to consumers, and I do believe disclosing the complimentary things points out the fact their ideas may be different because they didn't have to pay for it. What I said is, that is goal of social media, to be social with your consumers and look good. That is the goal, how you achieve that goal should be done through honestly improving and displaying your product and making the product as most ideal as possible for the consumer and advertising it in such a way that keeps the goal and how to achieve that goal properly in mind.
EDIT:
I end my discussion here so that I can limit my daily posts. I do not wish to clog up with site with my posts, so I will continue my posting tomorrow starting at midnight.