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May 15, 2011
Just wanted to say that I'm tired of seeing those two lawnmowers over my Pompeii. I get that they have that landscaping thing going on but it looks awful, out of place, and doesn't belong inside the park.
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I'm not a big fan of it by any means, but, with the state of things, I'd take a tiny lawnmower display over neglected greenery any day. Just a shame we're in a place where it has to be either or. :-/
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Yes at least the landscaping is good. It's just when I walk over there, if not paying much attention, it would appear that they forgot to put up their equipment after landscaping lol
Honestly, I think they are in a fairly secluded place. Considering they aren't like right in front of a ride or in a middle planter or pathway area, they are off to the side in a corner that doesn't immediately draw your attention especially when taking in the sight of Pompeii itself.
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OK. I need to jump in on that last statement. I find the lawn mower incredibly distracting, and it bothers me every time I'm down that way. I don't think I could ignore it if I tried.

While I understand why it is there and accept that as a business they need things like that, the first time I saw it, I was both confused and annoyed that there was a giant piece of lawn equipment randomly parked next to an archeological dig site.

That said, I will admit that as ads go, the lawn mower is relatively attractive. Can you imagine a giant billboard or something?
In park advertising is nothing new. Remember the Ford that was always beside AC?
Zachary said:
Red said:
Also, why do they need two lawn mowers on display? (Aren't they exactly the same?)

Ha! This is something I was wondering. Wouldn't one of those be better off... mowing?

As someone who's shopped for a new mower, there's performance differences between them which is why they have two on display. Differences in blade size, engine strength, and bells and whistles makes enough of a difference to show two models of essentially the same thing. If you want that simplified the one with the spoiler is the "sport" mower.
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Out of curiosity, who decides how the display is set up and what is exactly used. I noticed by Rhinefeld there is just a simple and small stand/sign saying their garden bed was taken care of using Bad Boy Mowers equipment. Yet, over by Pompeii it is a grand display with mowers.

Does the park design a display and present it to the sponsor, or does the sponsor demand some type of display with set requirements, or what exactly goes into this things?
Party Rocker said:
Does the park design a display and present it to the sponsor, or does the sponsor demand some type of display with set requirements, or what exactly goes into this things?

Usually the sponsor sets requirements for the park to meet for their displays, and the park has to meet the requirements in order to get their money. When consulting over multiple areas with differentiating displays the park shows the sponsors good spots to market their product and the sponsor either accepts or denies the proposed suggestion. Basically BGW gave Bad Boy Mowers the decision between Pompeii and a few other areas and they picked Pompeii for their mower display (likely accounting the fact that tons of people walk by there throughout the day).

Could they have picked a better area? Definitely. The area they chose is out of the way and can go unnoticed by most people because of Pompeii and the Surf store right next to it. They probably could've asked for that pocket of grass by he bridge to Festa Italia and had more exposure for their product and the same amount of traffic passing by.
I'm not sure for BG or any for profit business, but when I've run charity events, the size and placement of sponsor signs was in part dictated by the value of their donation.
For-profit businesses definitely are influenced by the value of the sponsorship, but unlike charity they have to compromise between ripping the sponsor off (does not bode well when a park relies on this kind of money) and giving the sponsor too much for their money (does not bode well for the park's image). The difference between the two is that for a charity more focus is placed on how much the sponsor cares for the cause whereas for a park they have to balance their image and the satisfaction of the sponsor, too.
What Nic says is true. The real estate value of a display like that has to cost a small fortune. I worked at EB Games for 7 years. Those big displays in the window and on the walls (like a whole section of EA sports Games all facing out) where placed there because they were selling? NOPE~ the companies paid EB Games a load of cash for that placement.

I am sure this is no different. However, I wonder when the park starts resembling NASCAR. Pretty soon, employee uniforms could have Coca-Cola patches.
Nora said:
I am sure this is no different.  However, I wonder when the park starts resembling NASCAR. Pretty soon, employee uniforms could have Coca-Cola patches.

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Six Flags is really close to Coca-Cola patches, and they do this stuff with many of their trains, especially for Arrow coasters.

In-park advertising has always been around at BGW, it used to just be more discrete. Lawnmowers in the middle of a Roman-themed land are just more obvious. Let's not forget that for years Anheuser Busch advertised their products throughout the park. It just felt less out of the place and intrusive. Apples to oranges, I know, but all parks have a bunch of advertising.
Aer Lingus was a good sponsor for Europe in the Air, but I don't think Aer Lingus was very impressed to say the least. I can see it now, a spokesperson for Aer Lingus: "We take great pride in being the official airline of Ireland, but the way that Busch Gardens displays how we treat our customers could not be further from the truth (ie: making them wait in the dark cave instead of an airport, putting them in a box shaped airplane with 50 seats across, and simulating what feels more like a crash than turbulence.)" I bet the way it went down was something like this.
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