I think it’s clear that KD’s and CF’s leadership are really all-in on theming at this point. In the past couple of years, CF’s CEO Richard Zimmerman (who, incidentally, used to be KD’s GM) has talked in investor earnings calls about how they think a well-rounded, high quality guest experience is the key strategy for CF’s long-term success, and he’s specifically said that more immersive themed experiences are part of that strategy. For a park like KD, which already has the underlying bones of a theme park and which competes with one of the best-themed (for now) theme parks in the country, leaning heavily into theming just makes sense.
And when KD’s current GM, Bridgette Bywater, first started in her role in January 2021, she said in her first interview as GM that she envisions KD as becoming a theme park:
Before coming to KD, Bridgette spent her entire career at Worlds of Fun, which is already one of CF’s best-themed parks (and she may also have been influenced by nearby Silver Dollar City). It’s clear that she really cares about making KD an experience, not just a place with coasters.
Add in the incredible work by Tony Turner, KD’s Creative Services lead who’s led everything from the Jungle X theming to the Grizzly Gulch and Country Kitchen redos to Winterfest’s decor to these new projects in Old Virginia, and there’s no doubt that all of KD’s leadership really does see theming as the path to KD’s future. And I’m thrilled to see it.