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Mar 15, 2015
195
550
210
survey emailed out to pass members - questions below

Are you 18
Yes
No

Are you currently or have you ever been employed by SeaWorld Parks & Entertainment (Including Busch Gardens and Water Country USA)?
Yes
No

Our records indicate the you are currently a Busch Gardens Williamsburg Annual Pass Member (your Annual Pass includes free parking and in-park discounts). Is that correct?
Yes
No

Please select the type of Busch Gardens Annual Pass you currently own.
Busch Gardens Pass (1-Park, One Year Pass)
Busch Gardens + Water Country USA Pass (2-Park, One Year Pass)
Busch Gardens + Water Country USA Platinum Pass (11-Park, One Year Pass)
Other

How did you pay for your Annual Pass?
Paid in full at time of purchase
Paid using the monthly payment plan
Was a gift/didn’t pay for it myself

How many consecutive years have you been a Busch Gardens Williamsburg Annual Pass Member? (Please type the whole number of years. If you have been a Member for less than a full year, please type 1.)
[Type number of years]

What is the main reason you are not likely to renew your Annual Pass? (Please be specific as possible)
[Type Answer]

For what other reasons are you not likely to renew your Annual Pass?
Not enough variety at the park (i.e. not enough attractions)
No/Not enough concerts offered
Don’t attend events like Food & Wine Festival or Howl-o-Scream
Not purchasing passes to any theme parks this year
Not enough value for the money
Have been a Pass Member for a while and want to take a break/Want to do other things with my money
Too busy/Too busy with kid activities (i.e. soccer, music lessons, etc.)
Please rate the following factors in terms of importance to you in deciding to purchase an Annual Pass for Busch Gardens Williamsburg.

Pass Member exclusive events (i.e. Ride Nights, Splash Nights, and Member Appreciation Days)
Not very important 1
2
3
4
Extremely important 5

Seasonal Events (i.e. Food & Wine Festival and Howl-o-Scream)
1
2
3
4
5

Discounts on shopping and dining
1
2
3
4
5

Free parking
1
2
3
4
5

Live concerts
1
2
3
4
5

Discounted/Free tickets for friends and family
1
2
3
4
5

Besides the factors you just rated, what other factors are important to you when deciding to purchase an annual pass? (Please be as specific as possible)
[Type Answer]

How would each of the following impact the value of your membership?

Live concerts
Adds a lot of value
Adds a little value
Does not add value

Members-only entry lane at toll plaza
a.
b.
c.

Monthly Pass Member specials (on shopping, dining, etc.)
a.
b.
c.

Pass Member lounge (an air-conditioned space to relax, charge your phone, ask park questions)
a.
b.
c.

Ride again privileges on select rides by showing your pass
a.
b.
c.

Members-only park entrance lanes
a.
b.
c.

Have you attended one of our exclusive Ride Nights?
Yes
No
Did you receive a Fun Tracker (annual calendar of park events) this year?
Yes
No
 
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Reactions: Nicole and Zachary
May 6, 2014
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Hampton, VA USA
The items near the end starting with "Members-only entry lane at toll plaza" and a, b, and c is not clear to me. Maybe on the actual survey it will make sense. I really like the idea of lane(s) for passholders which seems a natural as they will move faster because many will choose the free option. Having passholder lane(s) at the turnstiles would also be welcome since we know how the system works. Ride again privileges? Now you are just teasing me but it would be nice!
 
Feb 9, 2013
4,643
6,476
250
Ride again privileges are used already at the Florida SEAS parks. For Platinum Pass Members, anyway.
 
Mar 15, 2015
195
550
210
GeoUSA said:
The items near the end starting with "Members-only entry lane at toll plaza" and a, b, and c is not clear to me.  Maybe on the actual survey it will make sense.

its the same answers as the first option - live concerts
 
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Reactions: GeoUSA
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