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New Chain Wide Website Design - Comes to BGW 2/5/18

10/18/17 at 02:53pm in New Chain Wide Website Design - Comes to BGW 2/5/18 (Latest Edit: 02/05/18 at 06:47pm by Shane.)
Post: #1
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This flew a bit under the radar, but it appears that the majority of the chain rolled out brand new websites including SeaWorld Orlando, SeaWorld San Antonio, SeaWorld Dan Deigo, Sesame Place, and Busch Gardens Tampa. Busch Gardens Williamsburg, Adventure Island, WaterCountry USA, and the three Aquatica Parks are still using the old platform as of this writing.

Some key visuals of the new design are that the have done away with the gray chain-wide banner that links you to the other properties and removed all references of SeaWorld Parks & Entertainment outside of the copyright and chain-wide links in the footer.

Image

Another interesting point is that all of the parks have been moved OFF of the shared SeaWorldParks.com domain. Busch Gardens Tampa is no longer located at seaworldparks.com/buschgardens-tampa or Sesame Place at seaworldparks.com/sesameplace. Instead the parks now live on unique domains for each brand as follows:

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  • seaworld.com/orlando
  • seaworld.com/san-antonio
  • seaworld.com/san-diego
  • buschgardens.com/tampa
  • sesameplace.com/philadelphia

I can understand why Tampa would transition to a new site before  Williamsburg, but I find it odd that Sesame Place transitioned before Williamsburg as well. I also think it is interesting that they have decided to move away from seaworldparks.com/PARKNAMEHERE (which I never thought was a great idea to begin with) and helps distance the Busch and Sesame parks from the damaged SeaWorld brand.

On the topic of Sesame Place the park's URL clearly indicates that the backend is ready for the chain to expand and add new locations with the sole Sesame Place park in the US being identified as Sesame Place Philadelphia.

I can understand there not being any rush in moving the water parks to the new platform as they are all currently in their off seasons and noone is visiting those webpages until possibly next spring. One can only wonder why Williamsburg is the sole hold out on the old platform and when it will move to it's new home.


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Post: #2
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(10/18/17 02:53pm)Shane Wrote:  This flew a bit under the radar, but it appears that the majority of the chain rolled out brand new websites including SeaWorld Orlando, SeaWorld San Antonio, SeaWorld Dan Deigo, Sesame Place, and Busch Gardens Tampa. Busch Gardens Williamsburg, Adventure Island, WaterCountry USA, and the three Aquatica Parks are still using the old platform as of this writing.

Some key visuals of the new design are that the have done away with the gray chain-wide banner that links you to the other properties and removed all references of SeaWorld Parks & Entertainment outside of the copyright and chain-wide links in the footer.

Image

Another interesting point is that all of the parks have been moved OFF of the shared SeaWorldParks.com domain. Busch Gardens Tampa is no longer located at seaworldparks.com/buschgardens-tampa or Sesame Place at seaworldparks.com/sesameplace. Instead the parks now live on unique domains for each brand as follows:

Image
  • seaworld.com/orlando
  • seaworld.com/san-antonio
  • seaworld.com/san-diego
  • buschgardens.com/tampa
  • sesameplace.com/philadelphia

I can understand why Tampa would transition to a new site before  Williamsburg, but I find it odd that Sesame Place transitioned before Williamsburg as well. I also think it is interesting that they have decided to move away from seaworldparks.com/PARKNAMEHERE (which I never thought was a great idea to begin with) and helps distance the Busch and Sesame parks from the damaged SeaWorld brand.

On the topic of Sesame Place the park's URL clearly indicates that the backend is ready for the chain to expand and add new locations with the sole Sesame Place park in the US being identified as Sesame Place Philadelphia.

I can understand there not being any rush in moving the water parks to the new platform as they are all currently in their off seasons and noone is visiting those webpages until possibly next spring. One can only wonder why Williamsburg is the sole hold out on the old platform and when it will move to it's new home.

It might have to do with the fact tjat BGW is currently only open for Halloscream and then Christmas Town where as with the exception of Sesame Place the other parks are opwn daily. I can see wherr it make sense to wait to change BGw over.
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Post: #3
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SeaWorld has had their new website up since early summer, kind of surprises me that all of their parks are not on the new platform by now.

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Post: #4
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Interesting, I didn't know when the new site rolled out. I'm surprised I didn't see it sooner.

Waking up fresh every mornin'; Openin' up for you; Waitin' for your laughter; With so much new to do! Busch—Gardens! Busch—Gardens! Come to Busch Gardens and come to life! Come to Busch Gardens and come—to life!
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02/05/18 at 05:44pm in New Chain Wide Website Design - Comes to BGW 2/5/18 (Latest Edit: 02/05/18 at 06:51pm by Shane.)
Post: #5
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Busch Gardens Williamsburg transitioned to the new website design today.

I was on the site yesterday and it was still the old design. It would appear that all the parks except Adventure Island has moved to the new platform.

The update also moves Busch Gardens Williamsburg's website off the old SeaWorldParks.com domain and onto the BuschGardens.com domain in the process also leaving Adventure Island as the only park left on the SeaWorldParks.com domain.

WaterCountry USA no longer has it's own website, and is part of BGW's site, though I believe this has been the case for a couple of seasons already.

Waking up fresh every mornin'; Openin' up for you; Waitin' for your laughter; With so much new to do! Busch—Gardens! Busch—Gardens! Come to Busch Gardens and come to life! Come to Busch Gardens and come—to life!
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Post: #6
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Water Country USA still had a largely separate website until today.

I am a huge fan of the new website though—it is a VAST improvement over previous versions.

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