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Cedar Fair in 2016

04/04/16 at 07:43am in Cedar Fair in 2016 (Latest Edit: 04/04/16 at 07:49am by mwhinva.)
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Nice IAAPA article on the state of the Cedar Fair chain in 2016.

EDIT: (Sorry the direct link does not work. Go to News Plus Notes web site and click the link there. NewsPlusNotes. ).

IAAPA article on Cedar Fair
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04/04/16 at 11:42pm in Cedar Fair in 2016
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This was the most intriguing statement in the article for me. "additional “WinterFests” planned for 2017."

Where? Behind the rabbit?
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04/05/16 at 05:24am in Cedar Fair in 2016 (Latest Edit: 04/05/16 at 05:27am by mwhinva.)
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(04/04/16 11:42pm)MAZ Wrote:  This was the most intriguing statement in the article for me. "additional “WinterFests” planned for 2017."

I believe Matt also talked about this in the 1st quarter investor call. That Cedar Fair was using CGA as the test case for extending the park's operating season during the holidays. If it met their expectations, then other parks in the chain would get a holiday overlay and an extended operating season starting in 2017. Matt did mention that the holiday event expansions would go into parks located in regions with a more "temperate" climate. So, it seems the focus would be on those Cedar Fair Parks on the southern boundary of the park chain.

My best guess for other parks to get a Holiday event in 2017:

Highly Probable for 2017:

Carowinds
Kings Island

Possible [2017 or 2018]:

Kings Dominion
Worlds of Fun

Iffy:

Dorney Park

The other parks are probably out of the running for a holiday event due to being located too far north and/or too small of a park:

Cedar Point
Canada's Wonderland
Valley Fair
Michigan's Adventure

The top of my list to get a 2017 Holiday event is Carowinds. The park is supposed to be getting 5 flat rides next year, with the majority of those going into a probable renovated park section in 2017. My guess is the park will announce a Holiday event when the 2017 attraction(s) are announced this fall. It would be a nice cap off to the 3 year accelerated expansion to that park.
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05/07/16 at 07:52am in Cedar Fair in 2016
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Highlights from Cedar Fair's 2016 1st Quarter Financial Results

I was able to read Cedar Fair's 1st Quarter Financial Results transcript of their Investor Call held last week. Course, it is filled with a lot of investor/corporate jargon. As they dance around each other; investors trying to pry detailed information from CF, while management gives as little detailed information as possible to the investors. Cool

Financially, Cedar Fair is ahead of where they were at this time in 2015. Course, the only real money maker during this time period is Knott's Berry Farm and a couple of their year round Hotel/Motel properties.

Matt Quimet and the rest of the Cedar Fair leadership feel strongly that they will meet their goal of 500 million dollars in profit almost a year earlier than 2018 (The year they had set to meet this goal).

As far as non financial info given for the Cedar Fair park chain, Matt, always touts the big stuff for the current season: CP's Valravn coaster, Carowind's water park, and the new "Plant vs Zombies" and "Mass Effect" Attractions at CW and California's Great America respectively.

What I find interesting is the continued "Park Branding" endeavor going on across the CF chain. This initiative was started by Matt and the gang 2-3 years ago. It is an intensive research/investigative process that evaluates each individual park in the chain to determine the best way to market and serve the region/demographic where the park is located. The investment of rides, attractions, entertainment, and special events will now be centered toward this "Branding".

So far, Knott's and Carowinds were completed first and we are starting to see the results of that branding effort over the last couple seasons. Knott's focusing on their legacy attractions and the Knott's family roots. Carowinds being about the Carolina's (water park / food festival).

Matt stated they have just completed the research of Cedar Point and Canada's Wonderland and are now starting on California's Great America and Valley Fair. I guess that makes sense, since those parks were identified as having good potential for growth.

I find it somewhat curious that the "Kings" parks, Dominion and Island, are still waiting in the wings as far as the branding effort goes. They, along with Worlds of Fun and Michigan's Adventure are still in the "queue line".

I don't know if that is a negative or positive. Both KD and KI are "highly themed" compared to the legacy Cedar Fair parks. I wonder if CF will build on that when it comes to the branding effort.

As far as virtual reality / augmented reality attractions go, Cedar Fair is still exploring and not quite sold on any one technology. Matt refers to that as "Techtainment". They want to have attractions that serve the broadest audience possible, along with good capacity. I don't think CF has hit the sweet spot concerning this area of attractions. I do give them credit for trying all different types of dark rides and theater experiences (CanWon's Guardian; Knott's Iron Reef; and the theater experiences with CW's "Plants vs Zombies" and CGA's "Mass Effect").
Thanks given by:  Connor, Nicole, Jesy, MAZ
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