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Chocolate World Changes

02/09/16 at 04:45pm in Chocolate World Changes
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Changes to Chocolate World Are Coming

Quote:Hershey's iconic Chocolate Making Tour will look and sound much different starting in May, thanks to technological upgrades and – gasp! – a new song.

Gone will be the "It's the milk chocolate!" song crooned by a trio of cows – a tune that is hard to get out of your head once it gets in. The cows also will be gone, at least in their current form.


Todd Kohr, marketing manager for the Global Hershey Experience, would not provide details on the new song, other than to say the "accompaniment will feel very familiar."

"It won't be released until opening day," in May, he said. "It's one of the surprises we are keeping to the very end."

Changes to the ride aren't taken lightly, Kohr said. People "really feel like it's part of them and part of the community."

10-year updates

It's been 10 years since the last "refresh" of the free ride that has been around since 1973. Previous upgrades occurred about every 10 years - 1988, 1998 and 2006. The Chocolate Making Tour draws about 4 million visitors annually.

Hershey's Chocolate Making Tour will have technological overhaul ... will the singing cows remain?
Hershey's Chocolate Making Tour will have technological overhaul ... will the singing cows remain?
The free Hershey's Chocolate World attraction will be changed over the next few months and should be completed by the summer.

"There is going to be considerable updates to several scenes," Kohr said. "Other scenes will be enhanced."

Those enhancements are digital, both in the sets as well as the cars you ride in. One aim is to bring more realism to what's happening in the chocolate-making process. Digital projection will be a part of the updated ride.

Cow changes coming

There will be more than double the number of cows after the renovations, along with some other animals (the types of animals is being kept a secret). However, the three you are used to seeing – Gabby, Harmony and Olympia, who have been around since 2006 - will be gone, along with their song. Kohr said you still will be able to find them somewhere on the tour, however. The current three names were selected through a naming contest. A woman from the Harrisburg area won.

The new cows and other animals will be animatronic characters similar to the current ones.

Kohr said Chocolate World enthusiasts will help to name the new set of singing cows. Details will be announced later.

Hershey's Chocolate World named 4th best US factory tour; who was number one?
Hershey's Chocolate World named 4th best US factory tour; who was number one?
USA Today readers voted on the best US factory tours. Here are the winners.

"When you do a major update such as this, you really want to make sure that everything really matches, from lighting to storytelling," Kohr said, adding that everything will be evaluated from top to bottom. "You have to make sure all those updates match."

In between sets of the ride, there will be content, he said.

The chocolate making process really hasn't changed drastically over the decades, but the way people gather information has, Kohr added.

The cars are original

The cars are original from 1973. The new state-of-the-art cars will have themes of Hershey's, Kisses and Reese's brands, as well as video monitors with a guide to help folks through the ride and provide more information. They will be available in three languages: English, Spanish and Mandarin Chinese.

"People who are fans of the tour will feel comfortable with the new tour," Kohr said. "But they'll really be excited by the enhancements."

Worldwide appeal

Of the 4 million who get on the ride annually, 60 percent are repeat visitors, Only about 15 percent are from the area immediately surrounding Hershey.


Hershey's Chocolate Tasting Experience
Chocolate World has opened a new attraction, the Chocolate Tasting Experience
Three to 4 percent of the 4 million are from very far away – China. Hershey is a popular stop for groups of Chinese tourists who are visting the Northeast United States, Kohr said. In fact, on days when the company knows tours are coming, ambassadors who speak Mandarin Chinese are on hand to help. That's also why Mandarin is one of the three languages that will be provided in the cars.

Ride is closed for now

The ride is closed for three weeks. Kohr said the hopes are to reopen it then with it "under construction" until it is completed in May. For the next three weeks, a Making of Hershey Chocolate program will be presented in the 4-D theater. And yes, there will be a free treat at the end, just like during the Chocolate Making Tour.

How is that treat selected?

"Oftentimes there is a product we want to feature," Kohr said. "It could be a new product or a product that Hershey is featuring for one way or another."

According to the company, since opening in 1973, the Chocolate Making Tour has hosted more than 75 million visitors.

Hershey would not release the cost of the changes.

Granaroli Design & Entertainment, based in California, is the main design company. It also works with Paramount Pictures, Warner Bros., Caesars Entertainment, Playboy Enterprises and Universal Studios. On Track Themes, also based in California, is working on the production. Hershey has worked with both companies on previous upgrades.

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02/09/16 at 04:49pm in Chocolate World Changes
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change is bad.

Numquam ponenda est pluralitas sine necessitate! - William of Occam
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02/09/16 at 06:18pm in Chocolate World Changes (Latest Edit: 02/09/16 at 06:18pm by Zachary.)
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The whole world is rolling and I'm getting di–wait, no, those are my eyes reacting to another nugatory, bitter sounding, off-topic post.

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02/09/16 at 07:25pm in Chocolate World Changes (Latest Edit: 02/09/16 at 07:28pm by Luke.)
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(02/09/16 04:49pm)Zimmy Wrote:  change is bad.
(02/09/16 06:18pm)Zachary Wrote:  The whole world is rolling and I'm getting di–wait, no, those are my eyes reacting to another nugatory, bitter sounding, off-topic post.


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02/09/16 at 09:50pm in Chocolate World Changes
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(02/09/16 07:25pm)Luke Wrote:  
(02/09/16 04:49pm)Zimmy Wrote:  change is bad.
(02/09/16 06:18pm)Zachary Wrote:  The whole world is rolling and I'm getting di–wait, no, those are my eyes reacting to another nugatory, bitter sounding, off-topic post.


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